Motorsport offer some of the most unique and effective opportunities for promotion and sale of products and services. According to sociological surveys in the last few years the number of people who are interested in motor sports has increased and this is due to Formula 1, and the ways in which to advertise and promote this sport. Recreational Kart sport in recent years become one of the most popular and mass entertainment more and more people from different age groups. As the main reasons to visit our clients kart tracks indicate emotion in piloting amateur kart, good and professional service and the ability to monitor and improve their skills. For the past seven years Varna karting track Varna has over 60,000 members of the amateur club from Varna and the field. Nine percent of them have gold cards / 500 laps / and 41% have silver membership cards / 50 laps /. The average age of visitors is 28 years, 45% of them are married and 32% are women, 76% of karting fans attend at least once a week at the karting track, to watch the races or to drive a kart, 82% visit the track at least once a month
From 2006 Karting track Varna entered a new target group: foreign tourists, which increased its attendance by about 30%. For this purpose we have developed special packages and offers to tour agents. Contracts signed for years with leading tour operators in the global market, TUI, ITS, Solvex, Alma Tour, etc. From statistics led us in summer 2010 runway was attended by nearly 150 000 people.
Official media partners of recreational kart Championship for 2011 season are Bulgarian National DARIK RADIO, RADIO BRAVO and MSAT, which reflect all rounds of the championships.All professional, amateur and PR racing track VARNA reflected by reports in the sports issues of the BNT, Ring TV, BTV, NTV national and regional dailies.